How we drove 195% revenue growth and 1,353 orders for Krush Organics' CBD store
Whitehat Agency transformed our digital presence. Within months, we saw a 195% revenue increase and top rankings for highly competitive CBD keywords. Their team truly understands how to scale eCommerce brands with precision. Couldn't be happier!
Aaron CaplanCEO, Krush Organics
A premium brand in a tightly regulated category.
Krush Organics is a premium CBD eCommerce brand in Australia — strong product, sharp positioning, ambitious growth targets. The challenge was where they had to win: a category where every ad policy, every keyword and every claim is tightly regulated.
Ranking for terms like "CBD oil Australia" is competitive at the best of times. Without a long-term, compliant strategy, the brand was leaning too heavily on paid traffic and not building the organic base needed to scale.
Compliant by design, aggressive by intent.
We ran SEO, Google Ads and eCommerce optimisation as one programme — built around the regulatory realities of the category and the unit economics of a premium DTC brand.
Every play was designed to compound: organic for long-term authority, paid for high-intent capture, CRO to make sure the lifted traffic actually bought.
SEO at depth
A full technical audit, indexing fixes and content built around high-converting CBD-related search terms drove 179 keywords onto page one — organic dominance in one of Australia's most regulated verticals.
Conversion-focused Google Ads
We built compliant, hyper-targeted paid campaigns that captured high-intent buyers without breaching ad policy — maximising every paid dollar in a category where most can't run at all.
eCommerce optimisation
We rebuilt the buyer journey, sharpened product page UX and ran a focused CRO programme so every percentage-point improvement compounded with the lifted traffic.
Integrated digital strategy
Paid and organic worked as a single growth engine, not two separate budgets — scalable, attributable and built for compounding revenue.
+195% revenue, 1,353 orders, 179 page-one keywords.
Inside 90 days, revenue lifted 195% — a near-tripling from the same baseline — driven by the synergy of organic and paid working together.
By six months, the funnel had delivered 1,353 orders and 179 keywords were ranking on page one of Google. Website traffic grew 44% year on year, building the organic base the brand needed to scale beyond paid.
The numbers behind the CBD breakout.
A premium brand, a regulated category and a need for compounding, lower-cost growth. Here's what integrated SEO, paid and CRO delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Your competitors
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