SEO AGENCY

You’ve probably heard the term SEO thrown around, but what does that mean? SEO or search engine optimisation is effectively taking steps to make sure your business is recognised on Google or other search engines alike. Why is this important for your business? You need to be seen to make an impact. If Mcdonald’s were hidden behind a building and didn’t have those beaming golden arches on the side of the road, do you think you’d stop to get a big mac? No, you’d probably drive past, not knowing it was even there. Being seen is just as important on the web.

The goal should be to rank #1 on a search engine so your business gets as much organic traffic, eyes and sales as possible. We know that the first five sites listed on page 1 of Google make up for 67% of all clicks, and 75% of users never make it past page 1. What does this mean? If you don’t rank on page one, there is a strong chance you’re missing a large customer base.

Search engines like Google have algorithms in place to make sure they are providing the best possible service to their users. These algorithms determine the usability, quality, and relevance of a website and its content in correlation to what the user is searching for. SEO is a process SEO agencies like Whitehat use to make businesses stand out to search engines and showcase their relevance in their respective market.

The world of SEO can seem complex and daunting (rightly so) and is hard to tap into without the right expertise, and while you can certainly try to tackle SEO on your own, it’s often best left to an agency like Whitehat Agency, who know how to produce the best results and get the most value of your investment.

An SEO agency will work hand-in-hand with you to boost your search engine ranking and your digital presence. They specialise in all things relating to search engine optimisation, from keyword research and content creation to link building and website auditing. They will produce effective SEO strategies and regularly survey the market for changes and updates to ensure you’re continually heading in a forward direction. The right agency will take you up the ranks in search results while increasing brand awareness and website traffic. If you’re looking to take your business to the next level, consider working with an agency that provides these services and more.

The short answer is YES! Search engine optimisation is essential for any successful online business. But why?

According to the most current and up-to-date research, we know that most internet users around the world visit Google at least once a day to get valuable and relevant information.

If you’re looking to grow or scale your business, SEO is the most effective way of getting in front of those users without the higher cost of paid advertising. This affords you the chance to get in front of potential customers and do so in an affordable way that allows you to scale rapidly.

So why else do businesses need SEO to grow? It’s this simple; businesses need SEO because you’re missing out on customers if you’re not on page 1. If they’re not going to you, they’re going to your competitors. You simply can not compete if you aren’t even being seen, remembering that 67% of traffic goes to the first 5 listings on page 1 of google.

While there is no exact time to hire an SEO agency, the sooner you do, the better. Digital platforms are constantly evolving and becoming an increasingly important space for modern business and e-commerce.

With a clear swing away from retail and traditional marketing channels, more users and potential customers are turning to digital search engines as their first port of call in seeking information, expertise, products and services. That’s why SEO is an incredibly relevant and vital tool in harnessing organic traffic and ensuring that you’re maximising your business’s visibility amongst search engine results.

SEO is a long haul strategy and valuable long term investment for any business looking to stand out in their field. Time is an essential asset for SEO marketing, so the earlier you can begin, the sooner you will see results and the more value it will generate for you in the long run.

If you find that your website isn’t performing as you would like losing traffic or rankings, engaging with an SEO agency is crucial as they will not only quickly begin working on improving upon poor performance, they will help you start building the foundations of a solid and sustainable online presence for you and your business.

It depends. Your business objectives ultimately determine the cost of hiring an SEO agency and the suitable SEO services, techniques, and expertise you may require to achieve them. If you find that the bounce rate for your website is high, you may wish to hire an agency for onsite optimization to ensure that your website visitors are staying longer and navigating your website with ease. If you want to build and implement a holistic SEO campaign that requires a greater depth of attention, including content creation and link building, it will require more time and a larger budget. Other factors such as gaining faster results, topping competitors or targeting more popular keywords will also need a bigger budget.

Across SEO marketing agencies, there are generally three types of SEO pricing: hourly SEO rates, monthly SEO retainers, and pay for performance SEO. Depending on your SEO needs and goals, hiring costs can start from anywhere between $1,500-$3,000 per month to above $10,000. Always ensure that you are critical and sceptical of the cheapest SEO options with generous result guarantees. They can potentially be leaning more towards blackhat practices to churn quick results that are often too good to be true. This can harm your business and make it more difficult and costly to repair in the long term.

If you’d like to find out more concerning pricing or discuss possible avenues to help your business realise its digital potential, you can contact us or look at our pricing page.

One of the most important things to understand about SEO is that it isn’t an exact science. Using SEO to build brand awareness, website traffic, and customer loyalty naturally takes time, with consistent testing and strategic implementation needed to get the best possible results.

SEO that garners ‘immediate’ results is often bad: opting for a mixture of shady blackhat practices that aim to manipulate loopholes in the algorithm to climb the search ranks quickly.
While it can, in some cases, achieve initial results, these practices are deemed unethical by search engine guidelines and, if picked up on, can result in some severe penalties that could knock you back further than what you started. They also ignore user experience and don’t do much to ensure that your human audiences engage effectively with your site.

Between website auditing, data collection, keyword research, implementation of SEO strategies and building quality content and links, SEO results can start to be seen anywhere between 4 months to a year. SEO is a continuous process and investment, and many factors can influence the rate at which you begin to see meaningful results. For example, competition can play a large part in the length of time required. More work may be required to catch up to already popular and long-standing competitors.

Technology and search engine platforms are also constantly changing their rules and relevant penalties. Having a website grow too fast can sometimes flag and create distrust with Google, who may be wary of manipulation or unfairly doctored results.

The General rule of thumb for SEO is that slow and steady wins the race.

There are many ways in which SEO can boost your business’s sales and revenue. Search engine optimisation (SEO) helps you generate more traffic. Acquiring more traffic doesn’t increase revenue; however, traffic is very important when discussing SEO ROI.

Here’s why.

You can’t sell a product or service to someone if they can’t find you online. One of the primary functions of SEO marketing is to make your site more visible in the organic search results. SEO does this by getting you out of obscurity on Page 10, 5 and even 2 of search results so that potential customers can find you and buy from you.
SEO helps you attract the right audience so that you’re getting more qualified traffic that are more likely to convert.

Gaining traffic by attracting the right audience is important. A large percentage of your website traffic needs to be; your target customers, customers ready to buy, and people who engage with your brand.
Fortunately, SEO can help you do this. A website optimised for SEO is built inside and out with your target customer in mind. Every image, feature, tool, page design and piece of content is built to appeal to and attract this kind of valuable traffic. Generating targeted and relevant traffic to your site will help to increase your business revenue in no time.

Effective SEO means creating a better user experience for people using your website.
Popular search engines like Google track and monitor how people respond to your site. When users are satisfied with the search result they receive, Google is also satisfied that they have done their job right. More people are finding what they’re looking for and using their search engine more frequently as a result. Google benefits by giving quality sites enhanced visibility in searches. That’s the primary objective behind SEO marketing. It’s a win-win for you, Google and your customers.

This is why good Web Design is critical. When users have a greater experience on your website, they tend to:
-Buy more
-Try new products and services
-Repurchase
-Tell their friends and family
-Leave a great review

These activities generate real revenues for your business. A recent study found that businesses who optimised their website for SEO to create a better, more engaging user experience increased revenue by a massive 400%.

Any business that wants to succeed online needs to invest in SEO. Search engine optimization is an essential part of any digital marketing strategy, and it can be a complex and time-consuming process. As a result, many businesses choose to hire an SEO agency to handle their optimization needs. While there are benefits to doing SEO in-house, there are also several advantages to working with an agency. First of all, agencies have a team of experts who are dedicated to keeping up with the latest trends and algorithm changes. They also have the resources and knowledge to implement complex strategies that can drive real results. In addition, agencies can provide an objective perspective on your website and your marketing efforts. If you’re serious about taking your business to the next level, hiring an agency is the best way to make it happen.

Finding the right SEO Agency and choosing a team to trust with your business can be challenging and arduous. At Whitehat Agency, we are known for our ethical practices and industry-leading results in SEO, and there’s a reason for that. We deeply care about the quality of results we achieve for each of our clients. We treat your business as if it were our own, and we see your business not for what it is but for what it could be with the right SEO strategy.

Our SEO strategies are personalised to the business, the industry, the competition, the search landscape and the constantly updating algorithm. Our team stay up to date with current algorithm updates and are addicted to the rush of seeing a new client climbing the rankings.

We get to know your business and obsess over details, working alongside our clients to select the most effective strategy, explaining why we recommend a specific plan and backing everything up with data.

At Whitehat, we help businesses of all sizes with their SEO; however, our agile nature and versatility keep us sharp and ensure we provide the best results for our clients. The final and most crucial difference between our competitors and us is that we don’t look at SEO as a source of rankings or traffic; we look at it as a source of revenue. The rankings can be fantastic, but the strategy isn’t effective if the revenue isn’t there.

At Whitehat agency, we will never use blackhat techniques to grow your business as we don’t want your business to be penalized by Google. We understand the implications of taking shortcuts with blackhat techniques and we stray far away from them.

If you want to play it safe and avoid any potential penalties from search engines, then whitehat SEO is the way to go. However, if you’re looking to shortcut the process (not something that we recommend) then blackhat might be something you’re looking for but keep in mind it will backfire on you in the long term. Google rewards businesses who grow their rankings, using whitehat tactics as opposed to blackhat.

As the world of SEO continues to evolve, so do the methods and techniques that agencies use to help their clients rank higher in search engine results pages (SERPs). While some agencies may be tempted to take shortcuts or employ “black hat” methods that go against Google’s guidelines, doing so is likely to do more harm than good in the long run.

A reputable SEO agency will always aim to follow best practices and stay within Google’s guidelines. This means using whitehat methods that provide real value and improve the user experience. While it may take longer to achieve results using these methods, it’s worth it in the end as you’re less likely to be penalized by Google.

So if you’re wondering whether your SEO agency will use blackhat techniques, the answer is probably no – but it’s always worth asking to be sure because you don’t want to find out in 12 months’ time when you have paid your agency thousands of dollars, only to have your rankings crumble a few months later.

There are a lot of online marketing services available these days and it can be hard to determine which ones are worth your time and money. SEO services are one of the most popular services available, but is it worth it for your business? In this article, we will discuss the pros and cons and help you decide if it’s the right decision for your business.

The main benefit of hiring a SEO agency is that their services can help you achieve a high ranking on search engines. This is valuable because it can help you get more traffic to your website and generate more leads. If you’re on page one of a search engine, then people will be able to find your site a lot easier. As the old saying goes, if you aren’t ranking on page one then no one knows that your business exists.
However, there are some drawbacks to SEO services. One of the biggest problems is that it can take a long time to see results. It can sometimes take months or even years to see a significant improvement in your ranking. Additionally, SEO services can be expensive, especially if you hire a professional agency. It’s important to have the right expectation and don’t expect results straight away because it’s impossible.

You might be tempted to shortcut the process by ordering 5000 backlinks from Fiverr but don’t do this as it will destroy your business!
So, should you hire a SEO agency and invest its services? Ultimately, the decision depends on your individual business needs. If you want to improve your ranking and get more traffic quickly, then it may be worth the investment. However, if you’re not in a hurry to see results, you may want to consider other marketing options. Talk to your team and decide what’s best for your business.

There is a lot of confusion surrounding the role of an SEO agency. Some people believe that they can hire an SEO agency to help them rank for any keyword they want, no matter what the competition looks like. This is simply not true. An SEO agency can help you rank for certain keywords, but it all depends on your business and how competitive the market is.

For a more in-depth answer, it really depends on your business and the competition in your market. If you have a very unique product or service, then it may be easier for you to rank for certain keywords. However, if you are in a highly competitive industry, then it will be more difficult to rank for those same keywords. An SEO agency can help you with both of these scenarios by doing keyword research and finding the right keywords to target for your business.

If you’re working with a reputable SEO agency, they should be able to help you rank for high-quality keywords provided that it’s realistic for your business. If for example, you are selling golf equipment and you want to rank for the word “golf” right off the bat, this is close to impossible to achieve in the short term.

Keep in mind though that some keywords are simply too competitive and may take longer to achieve ranking for them. Also, the agency should be transparent with you about which keywords they think are realistic for your website given your current ranking position and authority. Ultimately, a good SEO agency will help you identify target keywords that are both achievable and will generate the desired results for your business.

If you have finally achieved that #1 position on Google then congratulations because it’s no easy task. The question is though, can an SEO agency keep your business on the #1 position, forever?

There’s no doubt that SEO is a powerful marketing tool. When done correctly, it can help your business achieve the number one spot in Google search results. However, SEO is not a “set it and forget it” strategy. It requires ongoing maintenance and optimization in order to maintain its effectiveness. So, will an SEO agency keep your business on the #1 position in Google? In short, the answer is no because you have people who are constantly competing against you and are fighting for that #1 position.

There are a number of factors that can impact your ranking, including algorithm changes, new competition, and even the way you structure your website. As such, it’s important to partner with an SEO agency that will not only help you achieve the top spot, but also monitor your rankings and make adjustments as needed.

As much as we would like to guarantee that your business will stay in the #1 position in Google, we just can’t. Google is constantly changing and evolving, which means that what works today might not work tomorrow. The best we can do is keep you on the top by using white hat SEO techniques and strategies that are known to be effective.

Any SEO agency that tells you that they can keep you at the #1 position forever is not being honest. They might be able to get you there but they won’t be able to always keep you there. As mentioned, the algorithm is always changing, which means that what works today might not work tomorrow.

While it’s impossible to guarantee the top spot on Google, working with an SEO agency can definitely help increase your chances of appearing at the top of the search results. If you’re looking for help with your SEO, contact us today. We’d be happy to chat with you about how we can help you improve your ranking and visibility.

Small business owners have a lot of things on their plate. It can be tough trying to do everything yourself, and that’s why many small business owners decide to hire an SEO agency. But is that the right decision for your business?

There’s no one-size-fits-all answer to that question, but there are some things you should consider before making a decision. First, ask yourself if you have the time and resources to do SEO yourself. If you’re not familiar with SEO or don’t have the time to invest in learning about it, then hiring an agency might be the best option for you.

On the other hand, if you’re confident in your ability to do SEO and are willing to put in the work, then you may be better off doing it yourself. There are a lot of free resources available online that can teach you everything you need to know about SEO. And although it takes time and effort, it can be very rewarding to see your hard work pay off with higher rankings in search engines.

Keep in mind that if you decide that for the next 12 months you’re going to learn it by yourself instead of hiring an SEO agency, you will learn a lot but you will also make a lot of mistakes along the way. You will also potentially miss out on a lot of revenue (that could cover the fees you paid the agency) that you could have generated if you hired an SEO agency for the next 12 months as they generally will know the best possible path for your business and will avoid any common pitfalls.

While hiring experts may seem expensive in the short run, the potential to make more money faster is much more likely in the medium to long-term.

So, what’s the bottom line? Only you can decide if hiring an SEO agency is the right decision for your business. If you want to reach success faster and sacrifice a bit of money for the short term to make more money in the long term, then an agency is the better option.

The answer to this question is a resounding NO! If you’re looking for an SEO agency that will buy backlinks, then you’re in the wrong place. At Whitehat agency, we only engage in ethical practices, and that means never buying backlinks. All of our work is done manually, so you can be sure that your website will be safe from any penalties from Google. We believe in providing ethical services that produce real results, and that’s why we’re called “whitehat” SEO agency!

Buying 5,000 backlinks from Fiverr may seem like a good idea but it’s one of the worst decisions you can make as a business owner. You are almost guaranteed to destroy any rankings you have currently or any chance of ranking for new keywords.

Google is constantly releasing updates to make sure that people who are implementing SEO strategies, are doing them ethically and fairly, and they are ranking those people as a result. People who try to take the shortcut route, get quickly penalized, and it can be very difficult to recover from.

You might be thinking, “what about the people implementing blackhat techniques that are getting away with it?”, you’re right there are some people who have had some success. Though it won’t last long as it’s only a matter of time before Google detects it with a new algorithm update and their website ranking falls heavily.

So, if you’re looking for an SEO agency that will buy backlinks, Whitehat is not the right agency for you. However, if you’re looking for a SEO agency that engages in ethical practices and produces real results, then you’ve come to the right place!

If you’re not sure whether your current SEO agency has delivered you spammy backlinks, feel free to reach out to us and we’d love to help you.

If you’re at the stage of deciding whether to go down the SEO agency or freelancer route, it can be difficult to make the right decision. We firmly believe that hiring an agency is generally a better path. Here are some points as to why we believe so:

1. An SEO agency has more experience and knowledge than a freelancer.
2. An SEO agency has access to more resources than a freelancer.
3. An SEO agency is held accountable to higher standards than a freelancer.
4. An SEO agency is better equipped to handle complex projects than a freelancer

For a more in-depth answer, there are several reasons why a business owner should choose an SEO agency over a freelancer.

The first reason is that an agency has a team of experts who can provide a comprehensive approach to SEO. This means that they will not only be able to help you with on-page optimization, but also with link building and other aspects of off-page optimization.

The second reason is that an agency is likely to have more experience than a freelancer. This means that they will be better able to understand your needs and come up with strategies that are tailored specifically for your website.

The third reason is that agency fees are similar to freelancer fees but you get much more value.

The fourth reason is that an agency will be able to offer you a contract. This means that you will have protection if things go wrong. Some freelancers tend to not offer contracts to clients which can create problems in the future.

The fifth reason is that an agency is likely to be more reliable than a freelancer. This means that you can be sure that they will deliver on their promises and meet your deadlines.

When it comes to hiring an SEO agency or getting a report at the end of the month, it is important to know what types of reports you should receive. Reports should be filled with actionable items that will help improve your website’s visibility and organic search traffic.
However, some agencies will fill their reports with vanity metrics in order to cover up their poor performance, this is can be quite common if you choose the wrong SEO agency. In this article, we will discuss what should be included in an SEO report, and how to spot a bad report when you see one.

An SEO report should contain three main sections:
– A summary of what was accomplished during the reporting period
– An analysis of your website’s current state and where improvements can be made
– Recommendations for further action in order to improve your website’s SEO

If an agency is only providing you with a list of keywords they targeted, or how many links they built, without any context or explanation, then that is not a good sign. A quality SEO report will provide you with data and insights that will help you understand what is working and what needs to be improved. For example, if an agency told you that they delivered you 50 backlinks this month, you might be thinking “wow that’s amazing!”, but did they tell you the quality of those backlinks and the sources that they got them from?

A good SEO agency will also be transparent about their processes and results. If an agency is not willing to show you their reports or explain their process, then that is a huge red flag.

When you are looking for an SEO agency to work with, be sure to ask about their reporting process and what types of reports you can expect. By understanding what should be included in a quality report, you can avoid working with an agency that fills the report with meaningless KPI’s in order to cover up the fact that they didn’t generate the results that they promised.

When you’re looking for an SEO agency, it’s important to make sure that you’re getting the best possible deal. Often, agencies will offer keyword packages as part of their services. But is this something that you should accept? In this article, we’ll discuss the pros and cons of accepting keyword packages from an SEO agency, and help you decide whether or not it’s the right decision for your business.

There are a few things to consider when deciding whether or not to accept keyword packages from an SEO agency. The first is the quality of the keywords that are being offered. If the agency is offering high-quality, relevant keywords, then it’s likely worth considering their offer. However, if the keywords are low-quality or irrelevant, then you’re probably better off passing on the package.

Another thing to consider is the price of the keyword package. Often, agencies will charge a premium for their keyword packages. This is because they’re providing you with a valuable service – they’re helping you improve your website’s ranking in search engines. However, you need to make sure that the price is fair and within your budget. If it’s too expensive, then it’s probably not worth it.

Finally, you need to consider your own goals and objectives. If you’re looking to improve your website’s ranking in search engines, then keyword packages can be a great way to do that.

In the end, whether or not you should accept keyword packages from an SEO agency depends on a number of factors. Consider the quality of the keywords being offered, the price of the package, and your own goals and objectives before making a decision. With this information in mind, you’ll be able to make the best decision for your business.

When you’re looking for an SEO agency to help improve your website’s ranking, it’s natural to wonder if they can guarantee results. The answer is: no, they can’t. However, some agencies will make this promise in order to get you to sign a contract with them.

It’s important to remember that while SEO is a long-term strategy and there is no guarantee you’ll reach the #1 spot on Google, by following the right tactics you can see improvement over time. If an agency is promising you overnight results, it’s likely they’re using blackhat techniques that could get your website penalized by Google. So while there is no such thing as a guarantee when it comes to SEO, working with a reputable agency will give you the best chance for success.

If you’re considering working with an SEO agency, be sure to do your research and ask lots of questions. A good agency should be transparent about their processes and what tactics they’ll be using to help improve your website’s ranking. They should also be able to provide case studies or examples of their work. With a little bit of effort on your part, you can find an agency that will help you achieve long-term success.

The fact is, though, that even the best SEO agency can’t control everything. They can’t control how well your website is designed or how relevant and engaging your content is which is also critical to your success with SEO. Having a great user experience is key because if users don’t find your website engaging and they go to your competitor’s website, you could lose your ranking.
They also can’t control what other websites are doing. All they can do is help you optimize your website and content so that it’s the best it can be, and then hope that Google sees it that way too.